For 55 years, the Redland Museum (est. 1970) has been the central custodian of the history of the Redlands, educating, entertaining and connecting residents and visitors to the region. While history doesn’t change, over time, our understanding of it does, and developments in technology allow us new ways of looking at old times.
As one of the main tourism destinations on the mainland Redlands Coast, the museum is preparing to present a new face to the world via a rebrand.
“This rebranding, involving our committee, dedicated museum volunteers and members and the Crest Marketing team, has been in progress for some time,” says Redland Museum’s operations manager, Belinda Hayes.
“With what we already offer – education, research opportunities, entertainment and community involvement – the museum has become more than just a tourism hub, but rather a touchstone of identity and belonging for the local community. Our rebranding will position us even more solidly within those two major parameters and within the region of the Redlands Coast.”
Belinda says that as trusted keepers of the community’s social history, a highlighted focus will be on Real People, Real Stories. A special addition to the museum’s curatorship will be the addition of a First Nations Early Learning Centre, Quandamooka Spirit, which is being developed with the guidance and support of Quandamooka Elders.
The museum’s new logo incorporates symbols of water, individual people, collective activity and the continuum of past, present and future. Belinda says that it reflects the museum’s values of inclusivity, community, education, preservation, innovation, excellence and responsibility.
Visitors are invited to the rebranding launch on Saturday, March 29, when entry to the museum will be free, and volunteers will guide visitors through the fascinating dioramas and artefact displays and share the stories behind them.
For more information, call 3286 3494 or visit www.redlandmuseum.org.au.
